I’m not sure who is doing Taco Bell’s advertising, but speaking as someone who does communications for a living, I think they should be fired immediately.
Apparently it wasn’t enough to bash the transgendered. That ad was pulled and they issued a formal apology. Now the fast food giant’s advertising brain trust has set their sights on a new scourge facing America – Hispanics who sell food door-to-door in offices.
For a couple of years out of college I worked in a warehouse – arriving every day at 5:30 am to get the morning shipments out the door. Around 6:45 every morning, a guy would arrive carrying a cooler chest full of breakfast burritos. They were, and to this day, remain some of my favorite burritos.
The point to that little anecdote is this: I would pay $5.50 for one of those burritos right now, before I would consider spending ninety-nine cents at Taco Bell. The quality was far superior. The larger reason, though, is that the Hispanic guy selling them got up earlier than I did every morning, made dozens of breakfast burritos, and then spent his morning selling them door-to-door. He had drive, a good recipe, and found a way to support himself peddling those burritos. That deserves my support far more than Taco Bell does.
Taco Bell, part of a giant conglomerate of sketchy food brands, is now bashing exactly that sort of hard working individual – suggesting that it’s proud to be undercutting them and pushing them out.
That’s a lovely campaign. Taco Bell should really be proud of themselves and their ad firm.