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Positively Giddy

I somehow missed this in my daily deluge of news yesterday morning, but someone pointed out the possibility that two of my favorite things, politics and Super Bowl ads, may be coming together in one of the coolest Mash-ups of all time.

As states line up to hold presidential primaries on the first Tuesday in February, the Feb. 3 Super Bowl could look super inviting and super expensive to presidential campaigns eager to deliver a knockout punch.

“That is a very ripe and timely target,” said Mark McKinnon, chief media strategist for President Bush in 2000 and 2004 and now an adviser to Sen. John McCain’s presidential campaign. “It would reach a huge audience at a very critical time. I think campaigns will look very closely at that.”

The downside, of course, is that the Presidential message machines will never risk being fun and creative with an ad like that. The ad would undoubtedly look more like Bear or Morning in America than When I Grow Up or the Budweiser Frogs. I’d love to see a candidate with the cojones to do a riff on the Budweiser ad. Imagine the three toads sitting and belching out “Mitt-Rom-Ney! Mitt-Rom-Ney!”

I know… I know… Never. Gonna. Happen.

Written by Michael Turk