Hollywood’s downturn continues. For the third straight year, their profits slid. Most businesses, after a three year downturn, would start to look at their product, their marketing tactics, even questioning the market for their product, but not Hollywood.
They’ll keep cranking out the same horrid crap. There will be the standard mix of remakes and rehashed TV shows from the 1970s and 1980s. They’ll still employ the same no-talent hacks to write god-awful scripts, and they’ll still force people to go to antiquated movie theaters with bland popcorn and stale Twizzlers.
The one thing they will fight tooth and nail is the simultaneous release in theaters, on DVD and on TV at the same time. Heaven forbid that I be allowed to choose how I consume your product. Even restaurants have carry-out. If I don’t like the atmosphere, but I love the food, I’m not forced to sit there and eat.
When Hollywood realizes that I prefer to watch movies in the comfort of my home – where my son can babble and scream without irritating anyone; where I can pause and rewind to hear a line I missed; and where I can control the volume of the car crashes – they’ll start to release on DVD at the same time the release in theaters. And who knows? Maybe the extra costs of marketing and releasing on multiple formats simultaneously may cause them to be more selective about the crap they put out.
It’s time to rethink things, Hollywood! The future is here. Embrace it!