Ars Technica has a good look at the new world of advertising on television. It’s a good read. It references one of my favorite flash points in the battle for attention – the now infamous Medium scene which required writers to write an ad for Memoirs of a Geisha into the script. The writers groused about having to be both screenwriters and advertising flacks at the same time.
It’s not really a surprise that advertising is going that way. What did people expect? With DVRs allowing us to skip the commercials, did anyone honestly believe the advertising industry would realize the evil of their ways, pack up the tents, and stop pimping hotdogs and stale beer to America and the world?